eating is so fascinating: taste is not simply a matter of ingredients and cooking techniques.
Why Someone Else’s Sandwich Can Taste Better
The stolen-fries experiment is part of a much broader story about how our minds influence our enjoyment of food.
Consider another familiar experience: a sandwich prepared by someone else often seems more appealing than one we’ve made ourselves.
There may be several reasons for this. When we prepare our own food, we see every ingredient and anticipate the finished result throughout the process. By the time we sit
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